Aviva Soleil was born from a deep love of craftsmanship and the belief that clothing should empower the women who wear it. Our founder, a seasoned apparel designer with over 10 years of experience in fashion working in design, technical development, and merchandising, has worked across the spectrum—from domestic vertical sweater factories in New York to overseas production houses and local boutiques.

After years spent creating for other brands, she envisioned something different. A brand designed specifically for the millennial woman. She saw a gap in the market: everything felt either too youthful and trendy (juniors) or too mature and conservative (missy). She wanted to create something in between, a thoughtful balance of style, sophistication, and real-life comfort that speaks directly to a generation that values individuality and quality.

The resortwear piece was the result: a sophisticated, size-inclusive garment that adapts to your day, your shape, and your style. Designed with intention and crafted with care, each cover-up invites the wearer to become the stylist. Tie it, wrap it, drape it—there is no wrong way. The Multi-Way Cover-Up lets you dress with creativity and ease, wherever life takes you. This is resort wear reimagined: elegant, effortless, and entirely your own.

Each piece in this limited release was produced in small quantities at a local New York factory, allowing the designer to oversee every step from knitting to finishing. To create the garment’s unique texture, she personally sourced different yarn sizes and worked with a second specialized factory to twist them together, forming a custom slub yarn. Slubs are intentional bulges randomly placed throughout the yarn, creating a thick-and-thin appearance that adds dimension, character, and a distinctly artisanal feel. In a world flooded with fast fashion and disposable trends, Aviva Soleil stands for slower, smarter design—pieces made with care, not haste, and destined to be worn again and again. Made from natural slub cotton instead of synthetics, the cover-up honors the luxury of simplicity and the nostalgia of a time when garments were built to last.

The Aviva Soleil logo captures the essence of elegance, ease, and warmth. These are core values that define the brand. At its heart is the silhouette of a manta ray leaping from the water, a rare and awe-inspiring moment symbolizing grace, transformation, lightness, and exploration. Much like a woman traveling to recharge under the sun, the manta ray represents movement with purpose and ease. “Aviva,” means spring or renewal—fitting for a garment that allows every wearer to reinvent herself daily. “Soleil,” a poetic nod to the sun, evokes golden days spent basking in warmth and beauty. Together, Aviva Soleil is a brand born to honor the joy of self-expression, the serenity of nature, and the art of effortless dressing.